Marketing

Originally published on the IBM ECM blog.

Here we are in our 2^nd week as Quadient – and I wanted to thank our customers, partners and employees for embracing our new brand.

Over the past 12 months, I have had the pleasure of speaking one-on-one with many customer experience executives regarding the difficulties they encounter in bringing their CX plans to life within

As the economy continues to recover, many in the mailing industry are fully aware that mail volume is not.  The U.S.

Last week, we compared the difficulty that CX professionals have in creating a uniformed approach to providing great customer experiences with the challenge that coaches face in delivering a unifor

Over the past two weeks, we’ve looked at the importance of addressing weak links across your business to activate a better customer experience, along with some strategies to better prepare your bus

CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces:
 

Customer journey analytics is an emerging field that offers marketers the ability to “bridge the gap” between the experience that they believe they are providing to customers, and the actual journe

Digital Experience Platforms help to enable successful digital transformation projects. They address key challenges derived from constantly evolving technology.