Transform CX by reframing customer communications from your customer's POV
Regardless of what industry you’re in, if you’re in business to drive revenue, then you’re in the customer experience (CX) business.
Does your CCM solution have longevity - or is it a trade-in?
From the single front-wheeled Benz Patent Motorwagen to self-driving, automobiles have evolved to meet the needs of today’s drivers.
Enterprises aren’t different.
How to simplify complex processes with all-in-one solutions
By introducing digital ways of working, enterprises stand to gain in a number of ways, often in time, cost and efficiency.
5 Generations and Their CX Expectations: Exploring the Differences and Similarities
Unless your business is targeting one particular age group, aiming your communication initiatives at one specific generation at the exclusion of the others is not ideal.
Closure of ‘Future Energy’ underpins the need for a proactive customer communication strategy
Four Disruptive Forces Impacting Customer Experience in 2017
CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces:
Customer Experience – A Turning Point
Customer experience continues to grow as an area of focus for organizations in 2017, as companies begin to realize the benefits of pulling together traditional customer service, stronger customer t
The Honeymoon is Over: The Importance of Courtship Throughout the Customer Journey
Consider this: your organization spends millions to attract prospective customers with engaging messages and content distributed through modern communication channels, including 
Competitive Advantage for Fun and Profit. But Mostly Profit
Business strategy theory posits that there are two sources of sustainable competitive advantage. You can be cheaper, or you can be better.
Implementing Full-Service: Keeping Barcodes Unique
The first requirement for Full-Service is unique barcodes. Every mail piece, tray, sack or large container has a barcode.
Spring Show Season
Springtime is an exciting time of year with many transformations to behold. People experience winter’s last frost, spring’s first flowers, and the return of birds’ singing.
Are Your Mailings Ready for eDoc?
To be ready for Full-Service, mailers will need to make the giant leap from printed, physical mailing paperwork to electronic documentation, commonly known as eDoc.
How dual leverage opportunities can help reduce operational costs and improve the customer experience
With people working and shopping from home more than ever due to the pandemic, organizations are experiencing a level of digital touches like never before.
3 customer experience trends transforming insurers’ customer communications
The COVID-19 pandemic has reminded me that predicting the future is quite the fool’s errand.
The State of Print and Mail Outsourcing 2022: Answers and Insights
Start With Data: Delivering Improved Customer Communications
Data sits at the heart of business processes and a wide range of critical operations rely on it. These operations will only be smooth and efficient if data is well-managed.
Determining the Best CCM Solution for Your Business
Include the Aspire Leaderboard in your discovery process for a valuable, independent perspective
Conducting your due diligence in order to determine which CCM solution will make the best
What can insurers learn from Alexa?
More than one insurer now has an Amazon Alexa skill.
Beyond Customer Experience; the next phase in Customer Communications
Communicating with customers.
Customer Due Diligence: test of integrity or blessing in disguise?
Customer Due Diligence
Pocket-Sized Mobile Interactive Approval
Many GMC Software customers have strong interactive communication projects.
When financial services can’t bank on the status quo: How to ensure strong customer communication during a crisis
The way we bank has transformed over the past decade. The number of branches has fallen, while the growth of online banking shows no sign of slowing down.
A year of talking with analysts
As a Product Marketer, I am often asked to explain what my job is.