Every customer interaction matters. To remain competitive in a complex digital world, you must deliver an exceptional customer experience, across all devices.

Many GMC Software customers have strong interactive communication projects.

New start-ups and competitors are starting to make a noticeable impact on the financial industry’s staid traditional retail and investment banks.

I propose the following thought experiments for all readers who are also insurance customers. The overlap between these two groups should be approximately 100%.

Madison Advisors just released a handy new guide to help enterprises through the selection process when considering a customer communications management (CCM) platform. 

INDUSTRY TREND: Enterprise Messaging Applications (#EMApps) a new face of customer communication

Messaging applications are used 4.7 times more frequently

The financial services industry is ripe for digital disruption: investments in global FinTech companies grew from $4Bn in 2013 to nearly $20Bn in 2015, and over 50% of banks are increasing their te

What feelings come to mind when you hear the word 'migration'? Did you feel your blood pressure begin to rise? Are your palms getting sweaty? 

Fear not.

In business today, customer journey mapping is all the rage.

If you are like most organizations, you put a lot of time, energy and pride into the creation of your customer communications.  If your organization takes customer engagement seriously, you ma