Marketing

CCM, or Customer Communication Management, has been around for a long time. It often lurks deep in the enterprise stack of IT solutions.

In the last blog entry, we went through a quick history of the channels that are involved in a CCM (Customer Communication Management) portfolio, focusing on the organizational silos that grew

One of my favorite things to do when I was analyst was to attend and participate in end-user conferences. Conferences allowed me to see my research theories in real-time.

Recently I was visiting with a friend who is a doctor. During our catch-up session, her phone suddenly went off – it was the hospital.

If you follow Quadient on social media, or had the pleasure of attending one of our 2016 Inspire Days user conferences, you already kn

As a millennial, I often get asked “what makes you invest in a product or service”?

Consider this: your organization spends millions to attract prospective customers with engaging messages and content distributed through modern communication channels, including&nbsp

Let me tell you about how I passed the CXPA certification to become a CCXP (Certified Customer Experience Professional).

Why?

While the business benefits to adopting a centralized customer communication management (CCM) solution are plentiful, discussions around CCM can be complex at times.

When it comes to the CX strategy, customer communications are often one of the most overlooked—yet critical—components of the customer journey.