Madison Advisors just released a handy new guide to help enterprises through the selection process when considering a customer communications management (CCM) platform. 

INDUSTRY TREND: Enterprise Messaging Applications (#EMApps) a new face of customer communication

Messaging applications are used 4.7 times more frequently

The financial services industry is ripe for digital disruption: investments in global FinTech companies grew from $4Bn in 2013 to nearly $20Bn in 2015, and over 50% of banks are increasing their te

Today’s enterprises face a plethora of challenges from an increase in communication channels to changing regulations, as well as the need to remain competitive and compliant.

What feelings come to mind when you hear the word 'migration'? Did you feel your blood pressure begin to rise? Are your palms getting sweaty? 

Fear not.

Business strategy theory posits that there are two sources of sustainable competitive advantage. You can be cheaper, or you can be better.

As children we're all taught about the colors of the rainbow.

In business today, customer journey mapping is all the rage.

If you are like most organizations, you put a lot of time, energy and pride into the creation of your customer communications.  If your organization takes customer engagement seriously, you ma

The Marshmallow Test

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