Measuring Results is the Key to Nailing Down Future CX Program Success
I’ve been known to tackle the odd home improvement project around my place. If you’re the same then you’re probably familiar with the old adage “measure twice, cut once”.
Financial services apps in the future: Don't bank on it
You can pretty much guarantee that any bank you hold an account with will have its own mobile app: they’ve become a must-have over the last decade.
Dear (First Name) - It's Time to Get Personal
A friend of mine once worked for a large manufacturing company in a very competitive industry. Many of the company’s customers had been long-time clients—some for over a decade and more.
Customer Communications – It’s a DIY job
Recent energy industry announcements, such as IKEA wo
The key to fuelling your energy company’s future
Energy companies are facing an uncertain future – disruption is everywhere.
Where do your customer journeys lead?
Customer centricity has become an essential focus for companies today.
SP Transformation Day - The Service Provider Maturity Model
Top priorities for service providers today
Enterprises today are facing growing pressure from custo
Are CXM and CCM Converging?
The merger of CXM and CCM just makes sense
In 2005 Procter & Gamble (P&G) announced the purchase of razor company Gillette for $57 billion in stock.
Are Your Digital Projects Dangerous?
It started out as a beautiful early September Sunday morning where I left home for a long bike ride, eager to check out the new expanded bike lane that had just been added north of our place.