Why CMOs must deliver on multi-channel communications
When it comes to customer communications management, enterprises have been delivering on multi-channel communications for decades.
The hyper-connected consumer: are Insurance companies keeping up?
For a long time, insurance companies were in the driver’s seat when it came to customer communications. Not anymore.
Should Print Service Providers Go Digital?
The one thing that I frequently hear when I meet Print Service Provider owners is how the consumer market, moving to digital channels will either impact or not impact their print business.
Outside-In Customer Strategy
Accepting the Cloud vs. Accepting Shadow IT
I asked myself whether it would be possible to manage communication projects in a collaborative way with teams located in different countries with no access to the Cloud.
5 key challenges facing CX executives today
On Thursday November 19th, 2015, GMC Software hosted 9 executive delegates from the Financial Services and Insurance industries for a thought leadership roundtable at the Grand Hyatt in Hong Kong.
8 signs your customer communications management product is no longer working for you
Every customer interaction matters. To remain competitive in a complex digital world, you must deliver an exceptional customer experience, across all devices.
Pocket-Sized Mobile Interactive Approval
Many GMC Software customers have strong interactive communication projects.
Customer journey mapping: do you own a million-dollar masterpiece?
You might be surprised to find that your company has several masterpieces, worth a million dollars, lying around. Some might be on display in a conference room with double-sided tape.