GDPR: where there’s risk, there’s reward
Making changes to your business to meet the GDPR requirements is an expense, that’s true. But the risks of not complying with the mandates are serious, from fines to negative PR.
Consumers Are In The Driver’s Seat - And They Demand A Ferrari
Consumers today have the power. They are not going to wait around for a business to approve them if another can do it in real time.
Omni-Channel Data Calls For A 360-Degree Customer View
Without an accurate and complete view of the customer, organizations struggle to address their (future) customer properly.
Insurance Companies Face An Amazonian Threat – But Does It Demand A Herculean Reaction?
These are potentially trying times for the insurance industry.
You Can Bank On Us: Customer Communication Lessons To Learn From TSB’s Problems
It’s been hard to ignore recent headlines about TSB Bank’s IT problems.
Fined Loads Of D’OH! Avoiding Angry Customers By Respecting Communication Preferences
Many will remember the hilarious Simpsons episode in which Homer starts his own telemarketing scam using an autodialling machine.
GDPR has arrived!
2016 brought us approval.
2017 brought us implementation.
2018 brings us enforcement and a skateboarding analogy.
Omni-Channel Execution From A Single UI!
At Quadient, we learn by listening. As our customers have been adding channels to their installations, they have been facing production stream management challenges.
Is the Chief Growth Officer the New CMO?
Disruption is the new normal in almost every industry.
Why Customer Retention Deserves Your Attention
Why customer retention deserves your attention
In a study by Sitecore and Forbes Insights, the top marketing priority for 58% of respondents was attracting new customers.