Engineering Color: GMC Software provides high-level training on color theory
As children we're all taught about the colors of the rainbow, later we learn about the primary and secondary colors, and that's pretty much the extent of our education on color - fast forward to today with mobile messaging apps all integrating with the phone's camera and vice-versa, camera apps becoming messaging apps - it's all about the filters to color-correct your pictures: automatic, chrome, vintage, lux and valencia....
Color is an important part of a customer journey - robin egg blue, burnt orange and cerise not only represent your brand's identity, but also the emotion attached to a call-to-action, a store's interior or even the color of the perfume bottle packaging itself.
GMC Software has always been at the edge of full-color variable data applications, helping Service Providers save ink and satisfy their most demanding customers' need to bring their content and product to life.
GMC Software continues to deliver advanced high-level training to our Service Provider clients - in our Prague offices, our latest training focused on color theory to an audience coming from all over Europe.
This latest intensive course was delivered by internationally renound expert, M. Wilfrid Meffre from ColorSource.
We've had great feedback already from the color management training course thus far:
From the course I go from being an pioneer (like an explorer without a map) to understanding how to approach in a more scientific way
It really helps me to be able to explain to my customers what we can do, & equally important what we cannot do (& why)
Great – would recommend to others
Good to share experiences & learn from other delegates (who have similar problems/challenges)
If you are interested in this training, please contact us viad.rouillard@gmc.net
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